LIGHTFAIR INTERNATIONAL 2004

The Lighting Event for Architecture, Design, Engineering and End Users

Where the World of Lighting comes together first to See Design Trends, Find Innovative Lighting Solutions and Build Industry Relationships.

LIGHTFAIR INTERNATIONAL is a global leader in the architectural and commercial lighting component of the built environment industry, providing the opportunity to showcase new products, increase brand recognition, introduce new technology and services, demonstrate applications, and effectively solve design problems. Over 17,500 architectural, engineering, design and end user professionals from around the world, representing specification for all project types, will attend the 2004 event in Las Vegas. It will be the ideal venue to:

  • Establish your company as an important participant in the world's most important annual architectural and commercial lighting event


  • Establish new domestic and international business contacts


  • Facilitate new relationships with leading industry influencers, expanding
    your client prospect list


  • Maintain and strengthen existing client relationships


  • Provide specifiers with hands-on demonstrations of your products or services


  • Survey the marketplace to determine its needs


  • Network with top industry professionals from North America and
    around the world


  • Explore new market niches and leverage vertical marketing opportunities


  • Support the leading industry associations, IALD and IESNA


  • New for 2004...participate in the Daylighting Institute and exhibit daylighting and daylight integration products



    • Trade Shows Mean Business and Specifiers Want To See Your Product.

    Did you know?

    A full 75 percent of attendees rate face-to-face interaction with potential vendors or suppliers as very or extremely important to performing their jobs, according to a new study released April 3, 2003 by the Center for Exhibition Industry Research (CEIR).

    According to a March 2003 study by The Freedonia Group, worldwide demand for lighting equipment could increase 5.3% per year to reach $102 billion by 2006.

    World Lighting Equipment reports that the proliferation of technologically advanced lighting products, which carry higher price tags, will increase industry revenues, with the greatest push coming from the construction markets, which are projected to enjoy above-average growth through 2006.

    If you want to maximize your visibility in the industry, exhibit at the architectural and commercial lighting industry's only annual event.

    1. Demonstrate that you are a serious player in the industry. As you weigh your options, ask yourself: Would you be conspicuous by your absence?

    2. Think long-term. The best companies continue to market in times of shortage. Your results in the next 18 months will reflect your actions today.

    3. Train your exhibit staff. They are your ambassadors and can make or break future relatioships with prospects and customers who attend.

    LIGHTFAIR INTERNATIONAL Attendees Are the New Business Leads You Need to Impact Your Bottom Line...

    The 2004 event in Las Vegas will be the largest ever with more than 600 exhibitors in over 1,500 booths, and an expected attendance of over 17,500 architectural, engineering, design and end user professionals from around the world.

    Our attendees are decision-makers and perform a direct role in purchasing what you're selling. Those who specify lighting equipment or materials authorize spending for an average of $1.1 million a year across the following categories of products:

    Ballasts
    Daylighting Integration
    Lampholders and Switches
    Light Sources
    Lighting Control Components
    Lighting
    Control Devices
    Luminaire Types
    Meters
    Mounting Devices
    Publications
    Software

    LIGHTFAIR INTERNATIONAL attendees are geographically broad and professionally diverse with over 50% attending the event for the first time.

    LIGHTFAIR INTERNATIONAL attendees are from the most heavily concentrated design and architectural regions across the US, and 8.4% of attendees were international, representing 83 countries.

    LIGHTFAIR INTERNATIONAL 2003 was a must attend for professionals in all major elements of the building, design and construction industries:

    20.8% Architectural & Theatrical Lighting Designers, Electrical Engineers, Consultants
    12.4% Manufacturer Representatives
    11.7% Architects, Interior Designers
    6.2% Electrical Distributors, Electrical Contractors

    And 88% agree that they learn something valuable at LIGHTFAIR INTERNATIONAL every year.

    (Source: 2003 Attendee Performance Index, conducted independently by Moore & Symons, Inc.)


    Event Marketing That Delivers Specifiers to Your Booth

    As an Exhibitor, you will participate in the following international marketing opportunities:

  • Exposure to over 170,000 global architectural, engineering, design and end user professionals through our marketing materials.


  • Industry-specific marketing programs to reach architects, interior designers and related design professionals.


  • Advertising in more than 30 domestic and international architectural, design, energy and lighting related trade publications.


  • Access to LIGHTCongress, an annual Press Conference designed to position exhibitors as valuable resources for industry information and perspective to both trade and related consumer press.


  • Complimentary VIP Passes, which are provided to all exhibitors to invite preferred clients and top prospects to attend LIGHTFAIR INTERNATIONAL free of charge, if registered in advance.


  • Sponsorship opportunities to distinguish yourself from the competition. Contact Tiffany Wiederhold at 404.220.2205 or tiffanyw@lightfair.com.


  • A year round listing on the LIGHTFAIR INTERNATIONAL web site and a free link to your company's web site.


  • The New Product Showcase, providing a free opportunity to promote your products in the opening event to over 1,200 potential customers.



    • Recognizing Brilliance...The Only Architectural and Commercial Lighting Manufacturer Awards Programs

    The New Product Showcase & Awards Presentation, sponsored by Architectural Lighting Magazine and Lightsearch is one of the most well attended presentations of the event. A panel of renowned lighting professionals will judge awards for Best New Product of the Year, Technical Innovation, and Design Excellence, as well as present the annual Energy Award, Roeder Award, and Judges Citation Award.

    The seventh annual Best Booth Awards will be presented to exhibitors in four categories based on size and other design criteria.

    The fifth annual Image Awards, recognizing exhibitor excellence in pre-event marketing campaigns and promoting their participation in the 2004 show, will be presented to exhibitors in four categories.


    Helping Justify Return on Investment...

    "The dollars we spent for LIGHTFAIR 2003 are turning into sales for us. Our participation in the appreciation celebration and other sponsorships gave us the added exposure we were looking for. We plan to do the same this year."

    Dana Barton-McKee,
    V.P. Marketing, Bartco Lighting, Inc.

    LIGHTFAIR INTERNATIONAL 2003 exhibitors experienced the largest number of qualified leads ever generated, providing immediate contacts, and justifying ROI.

    Don't Miss Out on Preferred Booth Locations and Reserve Your Booth NOW!

    Due to the global prominence of LIGHTFAIR INTERNATIONAL, exhibit space at Las Vegas Convention Center is approaching maximum capacity. Secure your place now in one of 4 easy ways:

    1. Fax the enclosed Space Application form to Eva Behrendt at (678) 686-5226.
    2. Call Eva Behrendt at (404) 220-2218 and reserve your space by phone.
    3. Mail it to:

    Eva Behrendt, Trade Show Manager
    LIGHTFAIR INTERNATIONAL 2004
    240 Peachtree Street, NW
    Suite 2200
    Atlanta, GA 30303-1327

    4. Go to the exhibitor section of the site and download a Space Application form, and fax or mail it to us.


    Event Facts

    Location:

    Las Vegas Convention Center
    Halls C3 thru C5.1
    Las Vegas, Nevada

    Exhibit Hall Dates and Hours:

    Wednesday, March 31, 2004 10:00 AM - 6:00 PM
    Thursday, April 1, 2004 10:00 AM - 6:00 PM
    Friday, April 2, 2004 9:00 AM - 3:00 PM

    Booth Cost & Specifications:

    $2,850.00 US$ per 10x10 space
    8' draped backwall and standard draped side railings
    Standard ID sign

    100 VIP Passes per 10x10 space, providing FREE admission to exhibit hall, a $75 value if registered in advance.

    The LIGHTFAIR INTERNATIONAL 2004 Exhibitor Prospectus is available in Adobe Acrobat (PDF) format, and can be printed out for your convenience.

    For more information on exhibiting, please contact Eva Behrendt at evab@lightfair.com or 404-220-2218.

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