Often cities undertake streetscape projects to attract higher quality development; in Palo Alto, the opposite was true. Here, a vibrant retail and cafe district felt run down because of the cluttered character of the public areas. WRTs design of improvements elevate the character and craftsmanship of the public areas to complement those of the private domain. Improvements include new lighting and street furniture, further enhanced by talents of local artisans who designed details such as custom-forged iron railings and hand-painted ceramic tiles.